Federal proposal and capture support
Build the response your opportunity deserves.
The Prop Squad helps small and mid-size government contractors move from opportunity and RFP to compliant, evaluator-ready submission.
Shipley expertiseMethod-informed pursuit support
APMP CFCertified proposal practice
$3B+Proposal value managed
Proposal strategy and execution support Support for the people carrying the pursuit.
Capture leadersProposal managersExecutive sponsorsSubject matter experts
Where are you right now?
Start with the moment that needs the most help.
The Prop Squad can join for a focused workstream or help carry the full pursuit rhythm. Choose the situation that sounds most like yours.
Support by pursuit stage
Useful help for the decision in front of you.
No matter when The Prop Squad joins, the goal is the same: make the path to a strong, responsive answer clearer for the team and the evaluator.
01
Before the RFP
Shape a pursuit before the requirement is fixed.
Use customer insight, opportunity qualification, competitive positioning, and win themes to decide where to focus and how to be relevant.
The guided path
- 01Clarify the opportunity and customer need
- 02Choose the strongest position and proof
- 03Turn the pursuit into an actionable capture plan
What The Prop Squad can deliver
A focused pursuit brief with decision points, win themes, and next actions.
- Opportunity assessment
- Customer and mission research
- Win themes and discriminators
- Capture and teaming plan
What to bring
Bring the notice, customer context, partner questions, or the decision your team is trying to make.
Talk through a pre-RFP pursuit →02
RFP in hand
Turn the solicitation into a response rhythm.
Stand up the proposal plan, map compliance, coordinate contributors, and make the work visible from kickoff through submission.
The guided path
- 01Translate the solicitation into a compliance path
- 02Align contributors to the evaluator's questions
- 03Manage reviews, actions, and submission readiness
What The Prop Squad can deliver
A visible proposal operating system with owners, dates, outlines, and traceable requirements.
- Kickoff, roles, and schedule
- Compliance matrix
- Annotated outline
- Contributor and action tracking
What to bring
Bring the RFP, amendments, proposal calendar, team list, or the part of the response that is currently stuck.
Talk through an active RFP →03
Deadline approaching
Find the gaps while there is still time to act.
Bring in an experienced outside perspective for a compliance check, color review, scoring evaluation, or focused rescue engagement.
The guided path
- 01Identify the highest-risk requirements and sections
- 02Review the draft through an evaluator lens
- 03Prioritize fixes the team can still complete
What The Prop Squad can deliver
A prioritized review readout with scoring insight, compliance gaps, and a practical closeout plan.
- Compliance check
- Color review
- Pre-submission scoring
- Submission readiness
What to bring
Bring the current draft, evaluation criteria, compliance matrix, review notes, and the real submission deadline.
Talk through a deadline →The work behind the win
Make it easier for the team and the evaluator.
Strong technical teams can still lose time and points when the pursuit lacks a clear owner, requirements are hard to trace, or the proposal asks the evaluator to connect the dots.
- Turn the solicitation into an actionable compliance path.
- Make the customer, win themes, and discriminators visible in every volume.
- Give reviewers a clean way to find, understand, and score the answer.
How we help
Focused support from capture through submission.
Choose the workstream you need now. The Prop Squad can scale the support as the pursuit changes.
01Capture and win strategy
Opportunity qualification, customer focus, competitive positioning, teaming decisions, and win themes.
Proposal management
Kickoff, schedule, annotated outline, compliance matrix, reviews, action tracking, and submission readiness.
Compliance and color reviews
A disciplined second set of eyes to make requirements, evaluation criteria, and proof easier to find and score.
Process, operations, and training
Practical systems and workshops that help proposal teams work with more consistency and less last-minute friction.
See the full service list →A practical working rhythm
Clear decisions. Better drafts. Fewer surprises.
The approach flexes to the pursuit, but the working rhythm stays visible so the team knows what is happening next.
01Align
Clarify the opportunity, evaluation path, timeline, roles, and immediate risk.
02Shape
Build the outline, compliance path, win themes, and evidence plan.
03Strengthen
Coordinate contributors, resolve gaps, and review the response through an evaluator lens.
04Submit
Close actions, confirm responsiveness, and help the team reach a confident final decision.
Why The Prop Squad
Experienced enough to see the risk early. Practical enough to help the team fix it.
Led by Brooke Kang, with Shipley expertise and APMP CF certification.
ShipleyExpertise
APMP CFCertification
$3B+Proposal value managed
Bring the real situation
Have an RFP, deadline, or pursuit question?
A focused 15-minute conversation can clarify whether you need a proposal lead, a capture strategist, a review, or a rescue.
Book a 15-min Call →